Meta Ads For DTC & E-commerce Brands5 Spots Left

Scale Your E-commerce Brand
With Strategic Meta Advertising

We partner with DTC & E-commerce brands to scale profitably through strategic media buying, customer psychology, and data-driven growth systems.

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Results

Results That Matter

Real performance across the brands we've partnered with.

$700,000+

Revenue Generated

Tracked revenue across all managed accounts.

16,400+

Purchases Generated

Total purchases generated across all managed accounts.

12x

Average ROAS

Average return on ad spend across all managed accounts.

Case Studies

Real Growth. Real Results.

Three brands, three different constraints — the same framework applied with precision.

Food & BeverageCase Study 01

Limited Edition Cookie Brand

$631k Revenue Generated

16.60x ROAS — 16,120 purchases — average across campaigns

Challenge
This brand built a strong demand through its unique product offering but wanted to scale online sales without sacrificing profitability. With sales driven by seasonal promotions, product launches, and recurring customers, the challenge was to consistently acquire new customers while maintaining efficient acquisition costs and a strong return on ad spend as the business continued to grow.
Strategy
We implemented a strategy built around continuous creative testing, broad audience targeting, and data-driven campaign optimization. By identifying high-performing creative concepts, refining campaign structures, and allocating budget toward the strongest-performing campaigns, we were able to increase purchase volume while maintaining efficient acquisition costs and profitable growth over time.
Results
  • $631k Revenue Generated
  • $2.40 Cost Per Purchase
  • 16,120 Purchases
  • 16.60x Average ROAS
  • 9.13% Average Conversion Rate
  • Scalable Customer Acquisition System

Campaign Results

Verified Meta Ads Performance Data

Results shown are from actual campaigns managed by Ethos Media.

Fashion & ApparelCase Study 02

Bridal Fashion Brand

$9700 Revenue Generated

18.44x ROAS — 93 purchases — average across campaigns

Challenge
A bridal fashion brand wanted to increase online sales and enquiries for its bridesmaid dress collections while reaching more brides during key purchasing periods.
Strategy
Built campaigns around best-selling dress collections, customer-focused creative, and seasonal demand periods. Tested multiple creative formats including carousels, videos, and collection-specific campaigns to improve purchase volume and conversion rate.
Results
  • 18.44x Average ROAS
  • 93 Purchases
  • $9700 Revenue Generated
  • $5.61 Cost Per Purchase
  • Increased Online Sales & Enquiries

Campaign Results

Meta Ads Manager Performance Data

Results shown are from actual campaigns managed by Ethos Media.

ActivewearCase Study 03

Activewear Collection Brand

10.82x Average ROAS

31 purchases — $1,840 revenue generated — creative testing framework

Challenge
An activewear collection brand wanted to increase online sales while building brand awareness and trust among new customers in a competitive market.
Strategy
Developed a creative testing framework using lifestyle content, UGC-style videos, product showcases, and collection-focused campaigns. Continuously tested creative angles, messaging, and formats to identify winning ads and scale budget toward the highest-performing campaigns.
Results
  • 10.82x Average ROAS
  • 31 Purchases
  • $1840 Revenue Generated
  • $5.49 Cost Per Purchase
  • Consistent Performance Through Creative Testing

Campaign Results

Meta Ads Manager Performance Data

Results shown are from actual campaigns managed by Ethos Media.

Process

The Ethos Growth Framework

A four-stage system that turns customer understanding into profitable, repeatable scale.

01

Research & Customer Insights

We start by understanding your brand, your customers, and your competitors to identify the biggest opportunities for profitable growth.

02

Creative Strategy

We develop a creative strategy built around compelling messaging, offers, and content designed to attract and convert your ideal customers.

03

Media Buying

We launch, test, and continuously optimise your campaigns to maximise performance and make every dollar worth it.

04

Scaling

Once profitable campaigns are established, we strategically scale your campaigns while maintaining strong returns and sustainable growth.

About

Meet Ethan Paulsen

Founder of Ethos Media | Meta Ads Specialist

Ethan Paulsen, Founder of Ethos Media

I'm Ethan Paulsen, founder of Ethos Media. I scale ambitious DTC and E-commerce brands, turning them into more profitable and predictable businesses.

Rather than relying on guesswork, every decision is guided by customer behaviour, creative performance, and data. My focus is understanding what resonates with your audience, identifying the opportunities that drive growth, and building campaigns that convert attention into customers.

Through strategic planning, creative testing, and ongoing optimisations, I work with brands to create scalable systems that support profitable growth and long-term success.

Direct Access

Work directly with the founder managing your account.

Selective Roster

We partner with a limited number of brands to ensure every client receives dedicated attention.

Profit Focused

Focused on profitable growth, not vanity metrics.

FAQ

Questions, answered

Still unsure about something? Bring it to the strategy call.

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